Connected Retail.
One Business.
One Customer Experience.
Your customers don't think in channels. They simply expect your business to know who they are, what they've bought, where their order is and how to get the right product into their hands.
Magenta connects the systems behind modern retail—stores, eCommerce, inventory, fulfilment and customer data—to help your team deliver consistent customer experiences, wherever the customer chooses to shop.
Your customers don't think in channels.
Customers browse online, visit a store, collect somewhere else, arrange delivery and return products wherever it's most convenient. They don't see separate systems—and they shouldn't have to.
Connected retail is about more than adding an online store or enabling Click & Collect. It means every part of your business works together, giving customers a consistent experience while your team works from the same customer, inventory and order information.
Whether a customer starts online, visits a store, speaks with your contact centre or returns an item months later, your team should always have the information they need to help. That's the foundation of connected retail—and the approach Magenta has refined alongside Australian and New Zealand retailers for decades.
One View of Every Customer
Every interaction should start with context, not questions.
Magenta connects a customer’s store purchases, online orders, loyalty profile, rewards, gift cards and purchase history into one continuing relationship.
Your team can pick up that relationship wherever it began—at the counter, on the sales floor, through your contact centre or online—rather than asking the customer to start again with every interaction.
Promotion
Recognised online and in store.
Loyalty reward
Earned, redeemed and reflected across channels.
Gift card
One balance for the customer to use where it suits them.
The Same Offer, Wherever Customers Shop
A promotion should not disappear just because a customer changes channel.
Customers expect the price, reward, voucher or gift-card balance they see online to be recognised in store—and vice versa. Magenta helps keep pricing, promotions, promotional vouchers, single-use coupons, loyalty rewards and gift cards connected across eCommerce and stores.
Whether a customer earns points online, redeems a reward in store, checks a gift-card balance or uses a targeted offer, the rules can travel with them.
One View of Inventory
Customers do not care where the stock is. They care whether you can get it to them.
Magenta gives your team a practical view of stock across the retail network: in stores, in the distribution centre, moving between locations, committed to other customers or already on its way from a supplier.
Availability is more than a stock-on-hand number. It is the information your team needs to make a realistic promise to the customer—whether they are shopping online, in a store or with a mobile sales assistant.
Explore Magenta's inventory management capabilities.
of InventoryInformation for a realistic promise
The local store and nearby stores are out of stock.
A matching unit is already due into the distribution centre.
The sale can proceed, with the order directed to the right collection or dispatch path.
Where stock is unavailable everywhere, demand can still inform purchasing.
Never Miss a Sale
Running out of stock does not have to mean losing the sale.
Imagine a customer walks into your store looking for a particular refrigerator. Your store is out of stock. Neighbouring stores are out of stock too. But a matching unit is already on a purchase order and due into your distribution centre next week.
With Magenta, the sale can still proceed. Allocate that inbound unit to the customer, then move it to the right store or dispatch location when it arrives. Staff can be alerted when the order is ready for collection or delivery. Magenta’s fulfilment orchestration enables it all.
Where there is no stock anywhere, the customer’s demand can still feed back into purchasing—turning a potential lost sale into purchasing demand.
Buy Anywhere. Fulfil Intelligently.
Click & Collect is only the beginning. The real challenge is deciding how every order should be fulfilled.
Customers should be able to buy wherever it suits them. Behind the scenes, your business should be free to decide the smartest way to fulfil every order.
Whether that's Click & Collect, Ship from Store, warehouse fulfilment or Endless Aisle, Magenta connects the customer, inventory and fulfilment process so every order can follow the most appropriate path.
Orders can flow into picking, packing and dispatch workflows, with desktop and mobile tools helping teams locate stock, fulfil orders and keep customers informed. Because the customer, order and inventory information is connected, your team can choose the fulfilment path that makes the most sense without losing sight of the sale.
See how Magenta POS software supports practical store operations and customer orders.
Returns Without the Headaches
Customers remember how easy it was to solve a problem long after they have forgotten how easy it was to place the order.
A return should start with what the customer knows: their order, purchase history or their receipt—not the retailer’s fulfilment records. Magenta keeps purchase and fulfilment information connected so staff can find the relevant sale and resolve the issue with confidence.
Where an order has been fulfilled in several shipments or from several locations, it should still feel like one original order to the customer. Returns and exchanges can preserve the relevant pricing, promotions, loyalty and transaction history while the retailer retains control over policy and process.
Built Around Your Business
Modern retailers rarely start with a blank sheet of paper. Your retail platform should work with the systems you have already invested in.
Magenta has supported deep eCommerce integrations for more than a decade, including a busy long-running PrestaShop implementation, and has used the same API foundations with Adobe Commerce, Salesforce Commerce Cloud, commercetools and other platforms.
We integrate with ERP, CRM, WMS, 3PL, loyalty, payment and eCommerce platforms without assuming Magenta must replace every part of your technology landscape. The same approach can automate practical details too—for example, publishing or withdrawing product listings online according to inventory rules.
Learn more about Magenta's APIs and integration approach.
Connected Retail Starts With Connected Operations
A better customer experience does not come from adding another channel. It comes from connecting the customer, order, inventory and fulfilment decisions behind every channel.
Magenta helps Australian and New Zealand retailers build connected retail around the way they operate today—and around where they want to go next.
Every retailer's journey is different. Whether you're extending an existing eCommerce platform, modernising stores or connecting new fulfilment workflows, Magenta helps retailers connect customers, inventory and fulfilment into one retail platform.
Go deeper into the platform
Connected retail is supported by the same practical foundations that power store operations, inventory visibility and flexible integration across the Magenta platform.
Talk to Magenta about connected retail
Whether you are extending an existing eCommerce platform, modernising stores or connecting new fulfilment workflows, we would welcome a conversation.
Contact Us