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ia[0]='A reliable and fully integrated gift card system with <br/>NO TRANSACTION FEES?  <span class="em">How clever!</span>';
ia[1]='Letting your customers make their layby payment online?  <span class="em">How convenient!</span>';
ia[2]='Real time IPS data on the POS screen for individual salesperson, store and chain?  <span class="em">How powerful!</span>';
ia[3]="Real time conversion rate data for the local store and entire chain?  Right on the POS main screen?  Magenta Retail and Experian Footfall.  <span class='em'>Now THAT'S brilliant!</span>";
ia[4]='Integrated gift card and loyalty card?  <span class="em">Simply effective!</span>';
ia[5]='A loyalty program that delivers genuine value to you and your customer?  <span class="em">Now you\'re talking!</span>';
ia[6]='Real time visibility of stock in any location?  <span class="em">How about that?</span>';
ia[7]='Real time stock transfer request from any location?  <span class="em">Now THAT\'S brilliant!</span>';
ia[8]='Secure, web reporting on every aspect of your business?  <span class="em">Simply convenient!</span>';
ia[9]='No more polling of store data?  Just real time, just easy, just works!  <span class="em">So simple!</span>';
ia[10]='Traffic count and conversion analysis that really drives sales and your bottom line? Magenta Retail and Experian Footfall.  <span class="em">Now THAT\'S brilliant!</span>';
ia[11]='A gift card you can sell or redeem online or in-store?  <span class="em">How clever!</span>';
ia[12]='A gift card you can sell through third-party outlets?  <span class="em">What an opportunity!</span>';
ia[13]='Customer membership fully integrated between online and in-store systems?  <span class="em">That\'s what your customers want... so that\'s what you NEED!</span>';
ia[14]='Display advertising on idle POS customer displays?  <span class="em">Take advantage!</span>';
ia[15]='Sales targets and reporting by store or sales team member?  <span class="em">How powerful!</span>';
ia[16]='Innovative, real time integration of all your systems?  <span class="em">Hmmm... now what\'s possible?</span>';
ia[17]='If your sales team had access to in-depth product information right from inside POS?  <span class="em">How useful!</span>';
ia[18]='Centrally managed and version controlled store systems?  <span class="em">Now THAT\'S easy!</span>';

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